SUPPORT FOR
NIGHTGOWNS
ABOUT NIGHTGOWNS
NightGowns is a drag revue founded by Sasha Velour in 2015. In the last 8 years, it has become one of the most esteemed drag shows in the world, with shows that sell out in minutes, and online audiences in every country.
In its first 5 years, the showcase transferred from a local bar (Bizarre Bushwick) to National Sawdust in Williamsburg to the Connelly Theater Off-Broadway and Terminal 5 in Manhattan. It also toured to Los Angeles (Ace Hotel) and London (Clapham Grand).
In 2020, NightGowns was adapted into a docu-series that was directed by Sophie Muller and The Documentary Group. In 2021, the cast self-produced two original NightGowns films—“NightGowns Forever” (an anthology of past shows) and “NightGowns The Musical” (an original comedy performed Off-Broadway in June, 2021).
In 2023, NightGowns will be returning to its roots! From January-June (and perhaps beyond), Sasha Velour takes over le poisson rouge in New York’s Greenwich Village for 6 exclusive sold-out one-night-only NightGowns shows!
MEANINGFUL PARTNERSHIP
Support from our sponsors is life-changing for us. It allows us produce this show on a high level, and to continue supporting queer expression and community space.
We look forward to collaborating on creative ways to meaningfully integrate the sponsor’s message and branding into the show, including online through social media.
Brand INtegration Strategies:
-Branded content created by SV for sponsor to be shared on socials
-Brand community members visit the show and speak with Sasha on (or off) stage to create content that can be released by both parties
-Sponsor message shared by artists on mic during live show (and in YouTube broadcast)
-Sponsor activation in lobby
-Product giveaway at shows
-Sponsor logo on posters
-Sponsor name in event description, tagged on socials.
-Audience sign-up with sponsor for chance to win 2 tickets to sold-out shows.
-Sponsor ads played at the show and during the broadcast (can create custom in Velourian style)
Testimonials:
“A cultural touchstone” - Paper
“Instantly legendary” - The AV Club
“Velour and her Nightgowns family want to remind us to imagine the world as it could be—a place where differences are celebrated and drag is venerated.” - V Magazine
“Sasha Velour isn’t leading the drag revolution alone… [she is] still spreading the wealth across the ever-evolving industry, playing mother to a disparate family of drag entertainers who are primed to, quite frankly, f--- up the status quo.”
- EW
“In the few short years since it’s premiere, Nightgowns has grown into an absolute sensation.” - PopSugar
STATS
NightGowns
January-June, 2023 at le poisson rouge
1,800 in-person audience across 6 shows, 6 months
250,000+ estimated online views
@sashavelour
Instagram: 1.78 Million
Twitter: 366.9K
Key Audience: US, UK, Brazil, Mexico, Australia, Canada
